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Shaykh Sulayman ar-Ruhayli The Ruling on Benefitting from the Christmas and New Year's Sales There is no problem in a Muslim benefitting from the New Year’s sales because, in doing so, he is not celebrating the New Year nor is this considered part of the festivities. Rather, these sales are merely a benefit offered at this time. So he is allowed to benefit from it, especially since we know, from an economics perspective, that these sales are not established in celebration of the New Year. Rather, they are only established in order to clear old inventory and to mark-up the annual budget. Thus, companies clear the current stock.